Data Connectivity
This section details how Aliveo AI seamlessly connects to and ingests data from a wide range of sources, ensuring your analytics and reporting remain up-to-date, comprehensive, and contextually enriched.
Automated API Integrations
Aliveo AI leverages robust API connections to pull structured data from leading advertising platforms and analytics services. Supported integrations include:
- Meta (Facebook & Instagram Ads): Performance metrics, ad sets, creative insights, and breakdowns by audience, placement, delivery and much more.
- Google Ads & Google Analytics: Ad performance, keyword performance, conversion tracking, audience insights, and so on.
- LinkedIn Ads: Campaign performance, audience demographics, lead generation metrics, and more.
- Additional Platforms: TikTok Ads, Apple Search Ads, and many others as they become available.
All data is fetched on a scheduled basis and ingested into our system automatically, with support for performance metrics, creative assets, audience segments, and more. We also pull in change logs to track historical performance and modifications. This ensures you always have the latest data at your fingertips without manual intervention.
CSV & Google Sheets Uploads
For scenarios where direct API access is unavailable or for one-off datasets, Aliveo AI supports:
- CSV File Uploads: Easy upload of comma-separated value files, with intelligent field mapping.
- Google Sheets Integration: Connect your Google account and choose specific sheets or tabs to sync. Changes in the sheet are automatically detected and updated in Aliveo AI.
These options provide maximum flexibility for importing offline data, custom reports, or partner-supplied datasets without requiring technical API implementation.
Mobile Measurement Partner (MMP) Integrations
To capture mobile app performance and attribution data, we integrate with top Mobile Measurement Partners, including:
- AppsFlyer
- Adjust
- and others as they become available.
This enables you to ingest install attribution, in-app events, cohort performance, and deep-linking metrics alongside your ad platform data, all in one unified dataset.
Enterprise API-Level Data Sharing
For larger organizations and enterprise teams, Aliveo AI offers:
- Dedicated API Endpoints: Push and pull data programmatically, with OAuth-based authentication and fine-grained access controls.
- Custom Data Models: Define schemas and mapping rules that align with your internal data warehouses or BI tools.
Once data connections are established, Aliveo AI automatically:
- Contextualizes Data: Identifies relationships between campaigns, creatives, keywords, and landing pages.
- Builds a Knowledge Graph: Maps entities (e.g., ads, audiences, products) and their attributes, enabling semantic queries and advanced analytics.
- Updates Continuously: Incorporates new data feeds and schema changes, keeping your graph up-to-date without manual intervention.
This rich, dynamic knowledge graph powers all features on the platform. It allows you to ask complex questions, generate insights, and visualize performance across all your marketing channels in a single, unified view.
