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Creative Coverage & Analysis

The Creative Coverage Analyzer is a family of Automation Agent templates that tell you, at a glance, which campaigns have the creative they should have and which creatives are actually pulling weight. It runs across image and video ads on Meta and TikTok, and uses Aliveo’s creative-feature taxonomy to classify every asset by theme, CTA type, and visual style.

For pure benchmarking against rival pages (instead of your own assets), see the related Competitor Insights Analyzer.

What It Answers

  • Which campaigns are missing eligible creatives in a given format/theme?
  • Which themes (discounts, brand-trust, social-proof, etc.) are over- or under-represented?
  • Which creatives have been running the longest and are still pulling weight—and which are stale?
  • Which CTAs (app install, website visit, sign-up) dominate, and how do they perform?
  • For video specifically: are captions on by default? Is the price shown on-screen? Does the CTA appear early?

Pre-requisites

  1. Connected ad accounts — Meta and/or TikTok integrations with creative pulls enabled.
  2. Creative-feature taxonomy — review or customize the categories you care about under Creative Feature Configurations.
  3. Account context — at minimum, name what an eligible creative means for your team (e.g. “Eligible = approved by brand and not in archive folder.”).

Workflow Steps

Meta (Facebook & Instagram)

  • Purpose: Audit creative coverage across campaigns and surface top/bottom performers.
  • Context: Last 4 weeks of creative-level performance, filtered to the campaigns in scope.
  • Steps:
    1. Creative Coverage Audit — for every campaign, list how many creatives are active, paused, and missing per format/theme. Flag campaigns with under-coverage.
    2. Top & Bottom Performers — rank live creatives by CPA delta versus account median and surface the top 5 and bottom 5 per campaign.
    3. Theme Mix Analysis — break down impressions and spend by creative theme; call out themes that are over-invested relative to performance.
    4. Coverage Summary — short narrative recapping coverage gaps, performance outliers, and theme mix per campaign.

TikTok

  • Purpose: Same audit, applied to TikTok video creatives, with extra checks specific to short-form video.
  • Context: Last 4 weeks of video-level performance plus extracted video features (captions, CTA timing, on-screen text).
  • Steps:
    1. Video Coverage Audit — count active videos per campaign by length bucket (≤15s, 15–30s, 30s+) and CTA type.
    2. Watch-Through & Performance Cross-Cut — pair watch-through metrics (P25/P50/P75) with CPA and CVR per video.
    3. Video Feature Analysis — what fraction of live videos have captions, show price on-screen, or have a CTA in the first 3 seconds? Cross with performance.
    4. Coverage Summary — per-campaign narrative listing missing video formats, weak themes, and standout assets.

Cross-Brand Creative Comparisons

Pair Creative Coverage with the Competitor Insights Analyzer for an end-to-end picture: what they are running this month, what you are running, and where the white space sits.

Running the Analyzer

  1. Open Automation Agents → Create Agent.
  2. Select your Meta and/or TikTok accounts.
  3. From the Agent Library, pick Creative Coverage Analyzer (per channel).
  4. Confirm or adjust the creative-feature taxonomy in Configurations (see Creative Feature Configurations).
  5. Choose a schedule. Most teams run this weekly or fortnightly.
  6. Optionally route the output to a Slack channel where creative and media leads both live.
  7. Save and let it run.

Tips

  • Define eligibility crisply. Without an eligible-creative rule in context, the coverage audit will count any active asset—including ones your brand team would never approve.
  • Refresh the taxonomy. Themes drift over the year; revisit your taxonomy at quarter boundaries.
  • Pair with reach. If a campaign has full coverage but the assets are all in one theme, you’re only reaching one slice of the audience. Use the theme-mix step to catch that.
  • Use the summary in standups. The coverage summary is short enough to drop directly into a creative-review meeting.