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Ads Creative Centric Summarizer

The Ads Creative Centric Summarizer is a Meta (Facebook & Instagram) agent template. It tells you which campaigns run your eligible ads, which campaigns are missing them, and which eligible ads beat their ad set. You decide what "eligible" means with a piece of text that appears in the ad name, such as a creative-batch code.

For benchmarking against competitor pages instead of your own ads, see the Competitor Ads Library Insights Report.

What It Answers

  • In each campaign group (for example, each market), how many campaigns run at least one eligible ad?
  • How many eligible ads does each campaign run, and which campaigns have none?
  • Which eligible ads had a better CPA than their ad set over the last 7 days?

Pre-requisites

  1. A connected Meta ad account.
  2. A naming convention for eligible ads — a piece of text that every eligible ad has in its name.
  3. Campaign tags — the report groups campaigns by one of your campaign tag categories, such as Location. See Campaign Tags.

Workflow Steps

  • Context: Ad performance data, grouped by ad. Workflow Specific Context holds the eligibility rule: Eligible ads refers to all ads with <text> in its name. Aliveo suggests the text from your ad names; replace it with your own.
  • Schedule: One off by default.
  • Steps:
    1. Identify Campaigns with Eligible Ads — for each campaign category, the total number of campaigns and the number with at least one eligible ad. Uses the latest day of data.
    2. Count Eligible Ads per Campaign — the number of eligible ads in each campaign, including campaigns with none, plus a short note per category naming the campaigns without an eligible ad. Uses the latest day of data.
    3. Analyze Eligible Ads Performance Metrics — over the last 7 days, compares each eligible ad's CPA and KPI with its ad set's. It flags the outliers: ads whose CPA is more than 5% below their ad set's and that carry more than 10% of the ad set. It also counts them per category.
    4. Summarize Campaigns by Eligible Ads Status — one bullet per category: total campaigns, how many have eligible ads, and which campaigns are missing them.

Cross-Brand Creative Comparisons

Pair this report with the Competitor Ads Library Insights Report for the full picture: what competitors are running, what you are running, and where the gaps are.

Running the Agent

  1. Open Automation Agents and click New Agent.
  2. Select one Meta ad account.
  3. Under Creative Agents, pick Ads Creative Centric Summarizer.
  4. In Workflow Specific Context, check the text that marks eligible ads. Aliveo pre-fills a guess from your ad names (or AD_NAME_SUBSTRING if it can't find one); replace it with your own.
  5. Click Start Building. The agent runs right away.
  6. To repeat it, set a schedule with Schedule on the agent's card. Turn on Email or Slack to have each run delivered.

Tips

  • Name eligible ads consistently. The report finds eligible ads only by their name. Ads that don't carry the text are counted as missing.
  • Check your campaign categories. The per-category counts are only as good as your campaign tags.
  • Use the summary in standups. The final summary is short enough to drop into a creative review.