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Creative Feature Configurations

Aliveo AI extracts a rich set of features from your image and video creatives—themes, visual elements, CTAs, captions, intent—so you can ask questions like “Which discount-themed ads are outperforming brand-trust ads in EMEA?” or “Are short-form videos with captions converting better than the silent ones?”

The Configurations tab lets you customize the taxonomy of features Aliveo extracts for your organization. If the default categories don’t match how your brand talks about its creatives, edit them here.

Where to Find It

  1. Open My Account → select a business.
  2. Open the Configurations tab.

You’ll see two sub-sections:

  • Image Creative Features — taxonomies applied to static and image-based ads.
  • Video Creative Features — taxonomies applied to video creatives, with an optional prompt body to fine-tune the extraction.

Each section shows your current taxonomy, the monthly usage / quota (so you know how many creatives are within scope), and the reset date.

Feature Taxonomies

A taxonomy is a structured list that tells Aliveo which categories of features to extract from each creative. For example, an image taxonomy might include:

  • Themes: discount, brand-trust, social-proof, new-arrival
  • CTA type: app install, website visit, contact, sign-up
  • Audience implied: parents, professionals, students, general
  • Visual style: lifestyle, product-only, illustrated, UGC

For video, the same taxonomy is paired with sequence-aware checks (does the CTA appear in the first 3 seconds? are captions on by default?).

Editing the taxonomy

  1. Click Edit on either Image or Video.
  2. Add, rename, or remove categories. You can also add value options under each category (e.g. for the Themes category, list each theme you care about).
  3. Save. Subsequent creative analyses will use the updated taxonomy.

💡 Changing the taxonomy doesn’t re-process historical creatives automatically. Reach out to your Aliveo contact if you need a backfill across past data.

Resetting to defaults

If you want to start fresh, click Reset to Defaults at the top of the section. You’ll be asked to confirm—your custom taxonomy is replaced by Aliveo’s baseline.

Video Prompt Body

Video creative analysis uses a tunable prompt body—the natural-language instructions that guide how Aliveo describes each video. Two reasons to customize this:

  1. Brand voice — encode words the brand uses (or avoids), and ensure descriptions match your reporting tone.
  2. Specific questions — if your team always asks about, e.g., “whether the price is shown on-screen,” you can teach the analyzer to call that out.

Edit the prompt body inline; saved changes apply to future video extractions. Defaults are preserved so you can always Revert if a custom prompt goes sideways.

Quotas and Usage

Creative analysis is metered by month. The Configurations tab shows:

  • This month’s usage — how many image / video creatives have been processed.
  • Monthly quota — your plan’s allowance.
  • Resets on — when the counter rolls over.

If you’re going to spike (e.g. a major launch where you’re uploading hundreds of new ads), let your Aliveo contact know in advance so we can pre-arrange a higher cap.

How These Features Show Up

Once features are configured and extracted, you’ll see them everywhere creatives are analyzed:

  • Analytics Chat — ask about creative performance by theme, CTA type, or visual style.
  • Automation Agents — Creative Overview and Creative Coverage templates lean on this taxonomy.
  • Agentic Workflows — the Competitor Insights Analyzer and the Creative Coverage Analyzer categorize competitor and own-brand creatives using the same vocabulary.
  • Dashboards — group or break down by creative-feature dimensions.

Best Practices

  • Keep categories distinct. Overlapping categories produce inconsistent tagging (e.g. avoid both “promotional” and “discount” if you mean the same thing).
  • Use brand-specific words. If your team says “evergreen” instead of “brand-trust,” match the taxonomy to that vocabulary.
  • Iterate. Look at a few weeks of tagged creatives, find categories that always end up “unknown,” and either drop them or rephrase them.
  • Pair with context. A taxonomy is only as useful as the question. Document your taxonomy in a Knowledge Document so analysts and agents both know what each category means.